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9 tips for a successful award entry

Start now!

Give yourself plenty of time to complete your entry. Writing against a deadline leads to rushing and compromise - give yourself the chance to submit your best possible entry.

Read the categories carefully

Make sure the category you have chose is relevant to your project or initiative.

Show us the loyalty

These awards are all about loyalty – what have you done differently for your customers? Is this innovation an industry, business or company first? Have you seen a wider impact on your business or customers?

Be clear, concise and avoid jargon

Avoid over-technical language and unexplained acronyms. Specific facts and figures make things easy to understand and will ensure the judges can extract the relevant information quickly and easily. Make sure your proofread your entry before submitting.

Provide evidence

All information is confidential, except where otherwise stated, so you can be assured that anything you provide will stay within the confines of the judges. If the entry criteria asks for evidence of success – financial or operational – then make sure you show it clearly (this can be in the form of ROI or percentages).

Maximise your content

Make sure you use your 500 words carefully, consider using tables, graphs, diagrams or images if you think they will support your entry.

Company size isn’t important

Judges take into account the relative size of each company involved and make their decision on the basis of the evidence in front of them. Small companies have succeeded in several categories in previous years.

Supporting materials

If you are going to include supporting materials; independent feedback, quotes or weblinks within your entry, then some guidance and context as to what they contain and why they are relevant is important.

Never assume

While the judges all have relevant experience, they won’t necessarily know the intricacies of your operation or sector. If it’s relevant to your entry, then describe the particular challenges you face.